COACH & FOUNDER

Hi, I'm James…

I’m James, a personal trainer and online coach.


I believe that fitness should be enjoyable and sustainable, and that’s why I adapt my approach to suit your individual needs, preferences, and goals; whether you’re looking to build strength, increase mobility, lose weight, or simply improve your overall well-being,

I’m here to support you every step of the way. I use a multi-modal training approach – work with me and see how much you can do with a single kettlebell and set of bands within the space of a fitness mat.

Meet your trainer

COACH & FOUNDER

COACH & FOUNDER

Hi, I'm James…

More info

After university, I enlisted in the British Army Infantry, serving with 1st Battalion, The Princess of Wales’ Royal Regiment in Paderborn, Germany. I deployed to Afghanistan on Operation Herrick 15 and was promoted to Corporal.

Qualifications

L3 Personal Training
L4 Nutrition
Strength & Conditioning
IKFF Kettlebell Instructor
IKMF International Judge

Experience

Alongside my military career, I competed at the highest level of Army sport. Representing both my Battalion and Regiment in swimming across Europe, I was later selected for the British Army Open Water Swimming team.


Career highlights include winning the British Army Swimming Championships and swimming the English Channel with my relay team, being named Battalion Swimmer of the Year, and earning Full Colours - the Army’s highest sporting honour.

More info

After university, I enlisted in the British Army Infantry, serving with 1st Battalion, The Princess of Wales’ Royal Regiment in Paderborn, Germany. I deployed to Afghanistan on Operation Herrick 15 and was promoted to Corporal.

Qualifications

L3 Personal Training
L4 Nutrition
Strength & Conditioning
IKFF Kettlebell Instructor
IKMF International Judge

Andres W. Huxley

Alongside my military career, I competed at the highest level of Army sport. Representing both my Battalion and Regiment in swimming across Europe, I was later selected for the British Army Open Water Swimming team.


Career highlights include winning the British Army Swimming Championships and swimming the English Channel with my relay team, being named Battalion Swimmer of the Year, and earning Full Colours - the Army’s highest sporting honour.

More info

After university, I enlisted in the British Army Infantry, serving with 1st Battalion, The Princess of Wales’ Royal Regiment in Paderborn, Germany. I deployed to Afghanistan on Operation Herrick 15 and was promoted to Corporal.

Qualifications

L3 Personal Training
L4 Nutrition
Strength & Conditioning
IKFF Kettlebell Instructor
IKMF International Judge

Experience

Alongside my military career, I competed at the highest level of Army sport. Representing both my Battalion and Regiment in swimming across Europe, I was later selected for the British Army Open Water Swimming team.

Career highlights include winning the British Army Swimming Championships and swimming the English Channel with my relay team, being named Battalion Swimmer of the Year, and earning Full Colours - the Army’s highest sporting honour.

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mission vision

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mission vision

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mission vision

The Mission & Vision

Mission

Vision

The idea of being “robust” was shaped in the infantry — the ability to keep going through fatigue, injury, and adversity. Today, our mission is simple: to help people build the resilience to withstand life’s physical and mental demands.

Mission

Vision

The idea of being “robust” was shaped in the infantry — the ability to keep going through fatigue, injury, and adversity. Today, our mission is simple: to help people build the resilience to withstand life’s physical and mental demands.

Mission

Vision

The idea of being “robust” was shaped in the infantry — the ability to keep going through fatigue, injury, and adversity. Today, our mission is simple: to help people build the resilience to withstand life’s physical and mental demands.

contact james

contact james

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contact james

contact james

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contact james

contact james

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Strength In Every Moment

Strength In Every Moment

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awards

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awards

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awards

Credentials & Competition experience

Since leaving the military, I’ve continued to pursue elite performance, competing internationally for Team England. I hold multiple British Records on the RowErg and SkiErg, alongside two SkiErg World Records. Competitive highlights include 2nd place at the 2024 HYROX Relay at Olympia, London; winning the 2024 Driathlon Open; British Champion in Kettlebell Sport 2025; 2nd place at the 2024/25 IKMF World Championships; and WKSF European Champion 2025. I am also honoured to serve as an IGD Sport Ambassador Athlete, representing a brand committed to elite performance and excellence.

IKMF International Judge

Certified international judge, trusted to assess technique, standards, and performance at official kettlebell sport competitions.

2025

Year of the award

IKMF International Judge

Certified international judge, trusted to assess technique, standards, and performance at official kettlebell sport competitions.

2025

Year of the award

IKMF International Judge

Certified international judge, trusted to assess technique, standards, and performance at official kettlebell sport competitions.

2025

Year of the award

British Kettlebell Spory Games - 1st place 🥇

British Champion in Kettlebell Sport.

2025

Year of the award

British Kettlebell Spory Games - 1st place 🥇

British Champion in Kettlebell Sport.

2025

Year of the award

British Kettlebell Spory Games - 1st place 🥇

British Champion in Kettlebell Sport.

2025

Year of the award

WKSF European Championships - 1st place 🥇

European Champion in Kettlebell Sport.

2025

Year of the award

WKSF European Championships - 1st place 🥇

European Champion in Kettlebell Sport.

2025

Year of the award

WKSF European Championships - 1st place 🥇

European Champion in Kettlebell Sport.

2025

Year of the award

IKMF World Championships - 2nd Place 🥈

Podium finish at world championship level, competing against international athletes in kettlebell sport under strict judging standards.

2024

Year of the award

IKMF World Championships - 2nd Place 🥈

Podium finish at world championship level, competing against international athletes in kettlebell sport under strict judging standards.

2024

Year of the award

IKMF World Championships - 2nd Place 🥈

Podium finish at world championship level, competing against international athletes in kettlebell sport under strict judging standards.

2024

Year of the award

Driathlon Open - 1st Place 🥇

Overall Winner in the Open Category.

2024

Year of the award

Driathlon Open - 1st Place 🥇

Overall Winner in the Open Category.

2024

Year of the award

Driathlon Open - 1st Place 🥇

Overall Winner in the Open Category.

2024

Year of the award

Hyrox Relay - 2nd Place 🥈

Competed at an elite level in one of the world's most demanding hybrid fitness events.

2024

Year of the award

Hyrox Relay - 2nd Place 🥈

Competed at an elite level in one of the world's most demanding hybrid fitness events.

2024

Year of the award

Hyrox Relay - 2nd Place 🥈

Competed at an elite level in one of the world's most demanding hybrid fitness events.

2024

Year of the award

credentials and competition experience

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Competed, coached, and judged at international level.

credentials and competition experience

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Competed, coached, and judged at international level.

credentials and competition experience

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Competed, coached, and judged at international level.